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Google Analytics in Libraries

I just listened to a presentation from Technology and Library Services: Meeting Todays Users’ Needs , a conference held at Princeton University, called “Finding Your Audience Using Google Analytics” presented by Harrison Dekker and Tim Dennis of UC Berkeley.  They recounted their experience using Google Analytics to monitor how their library blog and website was being used.  Overall it sounds like Google Analytics is a promising way to monitor traffic to a library’s site and modify web pages in order to make the site more effective.  The main deterrent to using Google for monitoring web statistics is the security factor.  Since this is a free web based application, there are some security issues.  It definitely sounds like an application worth looking into.  Monitoring traffic to your library’s website can yield very important statistics about information retrieval and ultimately lead to a better website.


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